Nissan
Kicks
The project
The chief designerreveals the linesof the new Kicks.
A teaser campaign that revealed the new Nissan Kicks a piece at a time: in the photographs, details and crops raised the question without ever showing the whole car; in the films, the chief designer explained the choices and the references behind every line of it.
- 23
- Photos
- 03
- Films
- 12
- Professionals
- 02
- Shoot days
- 39
- Professionals
For the new Kicks launch, Nissan wanted to raise the public's curiosity and reveal the car's design a piece at a time. The teaser campaign paired photography with interview films featuring the chief designer responsible for the car in Brazil, who walked through the design decisions and what is new in the model.
The creative direction called for a dark aesthetic cut with red light, which meant a studio large enough to hold a full set build. All of it under launch embargo, on a closed stage and under NDA. The volume was high too: 38 pieces across photography and video, shot over two days.
Credits
10 credits- Brand
- Nissan
- Agency
- Lew’Lara\\TBWA
- Direction
- Daniel Retz
- Photography
- Paulo del Valle & Raphael Malta
- Videomaker
- Daniel Retz
- Production
- Craft
- Post-production
- Caio Vinicius Brito
- Creative direction
- Danny Zappa
- Executive production
- Danny Zappa
- Set production
- Bruna Lemela