Raphael Malta
Project management
Keeps client and internal teams aligned, and projects inside the agreed schedule.
Founded by photographers.Grown into a production company.
01 / Studio
Craft was born in 2019, when Danny Zappa and Paulo del Valle decided to turn years of experience in advertising photography into a production company built to grow. Since then we have produced more than 150 projects, from global campaigns to launches for the LATAM market, shooting in Brazil, Argentina and Chile for brands such as Motorola, Volkswagen, Volvo and Honda.
Today we work with a network of more than 300 trusted suppliers to make sure everything we produce fits what the client needs. Commercial photography, advertising film and CGI: we take care of all of it, from brief to final delivery, side by side with agency and client.
Danny Zappa
Co-founder · Executive director
Photographer and designer, he has worked with global brands making advertising images seen worldwide. He mixes a design training with a passion for photography and for visually involving content, which makes his eye singular in the industry.
@dannyzappa
Paulo del Valle
Co-founder · Creative director
An advertising photographer for more than ten years, he now works mainly as a director of photography and creative. More than 120 national and international companies are in his portfolio, marked by close attention to detail.
@paulodelvalleSeven people.Seven roles.
02 / Team
Giovanna Barbosa
Creative coordinator
Research, styling and talent. She joins the strategy and shoots on photo days.
Dalton Fox
Production director
Responsible for producing projects and hiring the suppliers each shoot day calls for.
Bruna Lemela
Executive production
Responsible for producing projects and hiring the specific suppliers each shoot day calls for.
Alvaro Silva
Organisational management
Manages financial activity, cost and investment analysis, reporting and accounting.
Monica Zappa
Finance
Keeps the company financial records accurate and whole.
Bianca Freitas
Executive assistant
Supports finance and organisational management on payments to projects and suppliers.
Want to join the team?
Send us your portfolio and join our network of creatives. We occasionally open permanent roles in account, creative, strategy and production.